Very new small business owners are thinking about what is important to spend money and what isn’t.  Should I hire someone to help with sales or do it myself? Should I hire a bookkeeper? Can I incorporate my business on my own or do I need a lawyer?

One important question many ask: Should I make my own Web site or hire someone?

There are many tools out there that advertise the ability to quickly and easily make your own Web site.  Many low cost Web hosting companies offer free tools if you sign up for the Web hosting. Some example pitches include “Build Website In 3 Easy Steps,” “Build A Web Site For Your Business. Fast & Easy. Try It Free!,” and “Free 30 Day Trial! Custom Website & Hosting For Less Than $5 a Month”

When deciding to use one of these services, you should consider the following:

- No matter what tool you use, when you make a Web site yourself, it will look like you did it yourself. Even if you pick the best software available, you’ll still need graphic design skills to make your Web site look like a professional did it. Graphic design is a talent and no software can make up for a lack of it.

- Many of these tools will use a template, which means that the design was already complete by someone else and will be adapted to your needs. The template may be used by other people and may not be a precise fit for your business

So when is making your own Web site a good idea?

1. When you don’t have money set aside for a Web site: Some small businesses start with a do-it-yourself job and then hire a professional when the time is right.
2. When your business isn’t relying on the Web for generating business. For example, a plumber who gets enough referrals from existing sources may not need a Web site at all, or just one that was done for free.
3. When your timeline is very short. A do it yourself Web site can have something up in a few minutes, faster than a custom designed Web site. Even looks aren’t important, than this may be sufficient.

We’ve invited some Web designers to add their thoughts on this topic below. When do you think it is ok for a business owner to make his/her own Web site?