Blogs have become another avenue for promoting your business. They are great tools, but only if you follow the rules. I have two rules when it comes to small business owners operating blogs.

1. Be willing to commit to at least one blog entry every month. Better would be several times a week. If you can’t commit to once per month, please do not start a blog.

2. If you are going to allow comments on your blog, you must be willing to monitor them. No matter what software you use, people will still be able to post inappropriate content unless you stop them. Either have someone (you?) in mind to remove inappropriate content, or don’t enable comments.

If 2 rules aren’t enough, here are ten more, courtesy of Nancy Juetten’s blog and you can learn more about her products here.  All are a good read.