A few weeks ago, I wrote about hooking up your blog to Google’s Authorship program. Once you’ve done this, it is good to check in on your progress and see how Google is using the content you submitted.
Google’s Webmaster Tools Authorship Lab page has some great information. It allows you to see which URLs have shown up in search results, approximately how often then appear and how many clicks they get. You can easily chart your progress over time.
Screenshot of Authorship Graph Results Available from Google Webmaster Tools Authorship
Screenshot of Table listing different URLs accessible using Google Webmaster Tools Authorship
What can you do with this information?
The key is to review the data and learn which articles you are writing are generating the most interest, and try and add similar content to as to build on that. So if you article on the shipping strategies generated a lot of traffic, perhaps another article on a similar topic might do the same.
