Most merchant account providers will ask you to include this information on your site. Most of them are good common-sense items that you would want to include anyway.
- Website active with DBA on application present and prominent. So if you call yourself “XYZ, Inc.” it should mention that on your site. This helps make sure that your customers aren’t confused when they see a charge from “XYZ, Inc” on a credit card bill when they have never heard of the company.
- Customer Service number or email listed – Customer service contact information must be available for the customer to reach the you in case there are questions or problems. We always recommend a phone number in addition to an email address, but technically one one is usually required.
- Return/Refund Policy present - This is where you describe what your policy is if someone wants to cancel or return an item. For example, if you return with x amount of days with receipt - we will refund your entire purchase minus shipping. It doesn’t actually mater what this policy is: it can say “no refunds!” — it just must be accurate.
- Merchant Privacy Statement must be present – This tells the consumer what will happen with the information that is collected on the website. For example: we will or will not sell your information or we maintain that information offsite so it is not on the web server for your protection . It actually doesn’t matter what the policy is: you could write “we will sell your data to the highest bidder!” as long as it is accurate.
- Website Secure Order Page – The page that accepts credit card data must be secured using an SSL certificate.
- Products/Services listed with price
- Delivery Method and timing are clearly stated - the underwriters of your merchant account want to know how the product is going to be shipped or service rendered and what the time frame is for delivery. Again here, it doesn’t matter what your policy is — for example — you could write “we ship all items in 18-20 weeks” — it just must be accurate.