One of the first things most Web site developers ask for is a high quality version of the company’s logo. Many people wonder: why is this?
A logo is the first building block to a brand’s identity. It can tell you if you are trendy, fun, hi-tech, or corporate. A Web site developer will want to know this because they will want to carry through that image across the entire Web site. For example, if your logo was Wal-mart‘s, you wouldn’t want a Web site that looks like Flikr. Likewise, if your brand was young and hip, the AARP logo wouldn’t be for you.
Another good reason is a logo uses certain colors, and most Web sites should use colors that match your logo. A good example of this is Dollar Tree which uses complementary colors throughout the site that match the logo. Could you imagine what this would look like if the logo was green, but the Web site was yellow or purple? Dollar Tree also carries the logo’s theme to the background which is a nice touch.
A great logo helps make a great Web site. Do you agree or disagree? Why or why not?
