We posted our first 4 tips earlier this week, and got some great feedback on some other things that print designers need to consider when designing for the Internet:
1. Use Low Resolution Images: For print, you are probably used to 300 DPI or higher. For the Web, we can get away with lower quality work, 72 DPI is just fine. 300 DPI images wouldn’t add much, and would take much longer to download.
2. Be Flexible: When you print something, it should come out just the way you expected. On the Web, different browsers, different computer monitors, and different operating systems will mean that there will be slight variations between how your piece looks on each computer. These can include minor changes in fonts, minor changes in color, and even minor layout changes. There are techniques your HTML producer can use to minimze these issues, but it will never be 100% the same in every environment.
3. Use RGB, Not CMYK. All color on the Web is constructed using RGB. Make sure when selecting a color in Photoshop, that you do so using RGB.
4. The Web is not a print piece: In addition to mostly mechanical differences between Web and Print, it is also important to know people use the Web differently than they may use your print piece. Consider a postcard: It appears in the mail – it has two sides – and a potential “user” of your postcard will spend a specific amount of time looking at it and also will scan in it a specific way. A user of your Web site will be at a desk, using a mouse, and will be at a different point in their day. It may help t put yourself in the mind of a potential Web user and consider how long they might view your piece and what they may look for.
As always, please add your thoughts below! 
#1 by Kate on June 11, 2009 - 8:42 am
Great information. Thanks for sharing!