The cost depends on many factors. In the Seattle area, the starting cost of a new 10-page Web site can range anywhere from $1,000 to $7,000. Cost factors include the number of pages, and whether or not you need a highly-secured site, a shopping cart, custom graphics or information forms. Other factors could include whether or not your site will be data-base driven, and if you would like to be able to update your Web site yourself through a back-end management system.
Again, the amount of time will depend on a number of factors. The typical site can be created, tested, and up-and-running anywhere from 4 weeks to 4 months. Besides the scope of the project, the second-most important factor is often the level of communication between the client and the Web site development firm. The ability to quickly answer questions, provide feedback on the layout and design, and test the final product have a tremendous impact on the timeliness of project.
What is ‘search engine optimization’ and do I really need it?
Search engine optimization (SEO) is a service that seeks to improve how high your Web site is ranked when utilizing various search-engines such as Google.com, Ask.com, and others. There is much debate as to how well this service works. Some SEO companies offer services such as keyword research, managing your online business development campaigns, and providing recommendations on your site content and structure.
Although many SEO companies are legitimately successful, there are also several unethical or bogus companies to be aware of. Do your research, and be wary of extraordinary promises.
Can I add links to other Web sites?
In short, the answer is ‘yes.’ The real question is whether or not you should. Do you want potential customers leaving your site for another site? And how do you want this be handled? One option is for a new window to open with the linked site, effectively keeping your site open. The other option is to simply replace your site with the linked site. This decision can affect how, and whether, your visitors will return to your site.
Should I write my own copy?
If you’re not a professional writer, you may wish to consider hiring one. Once you’ve attracted your audience by a pleasing site design, the copy is what captures your clients’ attention. A good copywriter will take the time to research not only your company, but your competitors, and the industry at large – research that you may not have the time or the resources to conduct. They understand the key words and concepts that will help potential clients find your business on the Web. You get professional and compelling copy written in a fraction of the time that it would take you to write your own, saving you both time and money.
