Archive for June, 2008

Choosing Digital Images

If a picture is worth a thousand words, what are the images on your Web site saying about your business? We’ve all seen Web sites with grainy pictures, or images that aren’t the best representation of what a particular business does. Here are a couple of tips to help you in finding the right images for your business.
 
Pictures should be of the highest quality – clear, high-resolution, professional-looking images are crucial. Of course we know that beautiful images come at a price. Can you afford it? Don’t sell yourself short! You can find high-quality generic photos from a stock photography business for far less money than it would take to hire a professional. For images that are unique to your business, however – your building and its offices or your staff, for instance – hire a local photographer. Keep in mind that one photographer rarely does it all. If you need pictures of your staff, find someone who specializes in portraits; for your building and offices, hire a photographer who likes to do architectural photographs. And, don’t be afraid to barter – some photographers are willing to trade services with their local businesses. By utilizing a combination of generic and specific photographs, you’ll save money in the long run. 


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But, how do you know what images you’ll need? Don’t: choose the images and graphics you think you need, and then attempt to figure out where they go on the site, or create a site around the images. Do: craft your Web site copy first, and then find images that illustrate your message.
 
Curvine Web Solutions is adept at recommending which pictures to use on your site, in just the right place. If you’re looking to spruce up your existing site with fresh and innovative images, or perhaps wondering where to begin for a brand new site, give us a call. We’ll help you find the right pictures to tell your story.

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